Speaker: Christoph Trappe

At United Way in Cedar Rapids, we try to build community awareness around specific topics. While our main areas (income, health, education and volunteering) remain the same, there are many sub-topics that we want to highlight throughout the year.

To accomplish this we create topical homepages for different time periods.

For example, when we have an community event on Adverse Childhood Experiences we highlight this topic on the homepage. At the beginning of the legislative session we created a video that highlighted how we can help our families that do not earn enough to meet basic needs.

This talk will walk you through how to leverage topical homepages to bring focus to your periodic initiatives.