Most people think of website content as static pages that hold basic information. This is not the best way to engage your site visitors and grow your business.
Instead, it’s possible to create website content that’s a dynamic story told through the pages of your website. In this way, your website becomes a *process*, not just a dumping ground for information.
This talk is all about how to identify a goal for your website and develop a clear strategy to guide your visitors through your website in a way that gets them to do what you want them to do, whether that’s build your list, sign up for a session, or buy your product.