{"id":9,"date":"2016-02-18T23:44:37","date_gmt":"2016-02-18T23:44:37","guid":{"rendered":"https:\/\/2016.denver.wordcamp.org\/sessions\/"},"modified":"2016-09-26T15:07:38","modified_gmt":"2016-09-26T21:07:38","slug":"sessions","status":"publish","type":"page","link":"https:\/\/denver.wordcamp.org\/2016\/sessions\/","title":{"rendered":"Sessions"},"content":{"rendered":"\n\t
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\n\t\t\t\t\tWordPress Transients: A Technical Guide to a Powerful API\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Ryan Kanner<\/a> in Events Lab.<\/p>\t\t\t\t\t\t\t\t\t\t

There’s a simple yet powerful API within WordPress to help developers cache all sorts of data, and in turn speed up load times. Transients are often misunderstood by developers, and their powerful abilities can sometimes be misused.<\/p>\n

In this session we will uncover the inner workings of the Transient API, and learn how to properly leverage it’s abilities.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tWebsites as Story – Creating Compelling Content\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Diane Whiddon<\/a> in Ballroom.<\/p>\t\t\t\t\t\t\t\t\t\t

Most people think of website content as static pages that hold basic information. This is not the best way to engage your site visitors and grow your business.<\/p>\n

Instead, it’s possible to create website content that’s a dynamic story told through the pages of your website. In this way, your website becomes a *process*, not just a dumping ground for information.<\/p>\n

This talk is all about how to identify a goal for your website and develop a clear strategy to guide your visitors through your website in a way that gets them to do what you want them to do, whether that’s build your list, sign up for a session, or buy your product.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tTranslating WordPress for the tech-challenged\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Janel Kane<\/a> in Ballroom.<\/p>\t\t\t\t\t\t\t\t\t\t

How many of us work for people, or answer to people that ultimately have no real understanding of what we do? My guess is a lot of us. Learning to talking around tech terms to make yourself understood, or at least get the resources your project needs, can be an art.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tSocial Sidebar: Hallway track to the max\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented in Ballroom, Events Lab.<\/p>\t\t\t\t\t\t\t\t\t\t

Social Sidebar is an extension on the “hallway track” concept in providing an open forum to meet and interact with other attendees in our local WordPress community. We’ll have some breakfast foods to nosh on, and selected speakers be manning designated Discussion Hubs for those who want to talk design, development, growth \/ marketing, business, or meetups. We’ll also have a business-free zone for those who would rather talk about scary clowns or cat videos.<\/p>\n

Join us! Maybe you’ll make an important contact, find that perfect candidate for your team, or even just meet some new people \ud83d\ude42<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tRegistration\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented in Ballroom, Events Lab.<\/p>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tReact, Redux and the REST API\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Jason Bahl<\/a> in Events Lab.<\/p>\t\t\t\t\t\t\t\t\t\t

This talk will cover using React, Redux and the REST API to create decoupled JavaScript apps to interact with WordPress.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tLeveraging WP-CLI\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Chris Mospaw<\/a> in Events Lab.<\/p>\t\t\t\t\t\t\t\t\t\t

WP-CLI is an extremely powerful tool tool that can be used to develop in WordPress and even manage existing sites. Whatever WordPress can do via web pages, WP-CLI can do via the command line, sometimes quicker and easier.<\/div>\n
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This talk will start by briefly touching on setup and installation, and will then move into some of the basic commands. We will then dive into a few tricks, and finally how to easily extend WP-CLI with your own commands.<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
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\n\t\t\t\t\tLeveraging Partnerships to Grow Your WordPress Development Business\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Colin Dowling<\/a> in Events Lab.<\/p>\t\t\t\t\t\t\t\t\t\t

In my experience WordPress professionals – from freelancers to full-timers – struggle to keep the pipeline full of new and interesting work. Far too often, there simply aren’t enough leads or the web pro finds themselves saying “yes” to every project that comes along.<\/p>\n

This talk explores how partnerships and existing relationships can create a fun and evergreen sales funnel for developers. The focus is on keeping the pipeline full with engaging and interesting work without introducing tired and stale “sales” functions. I love working with Developers to help them grow the business side of their work!<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tHow to Engage Users With Forms That Don\u2019t Suck\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Steve Wells<\/a>, Jessica Wittmier<\/a> in Ballroom.<\/p>\t\t\t\t\t\t\t\t\t\t

Forms have become one of the primary tools for user engagement. Like it or not, how your forms are designed and utilized can make or break the effectiveness of your site. Learn some tricks to creating effective forms that engage users and increase conversion rates.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tGrowth \/ Marketing Town Hall\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Amber Hinds<\/a>, Tracy Malone<\/a> in Ballroom.<\/p>\t\t\t\t\t\t\t\t\t\t

For anyone who’s built a product or has a service you know that it’s not as simple as “build it and they will come”.<\/p>\n

Knowing where to find new customers, how to get them to your site, and how to A\/B test your site is just as important as building\u00a0the site in the first place.<\/p>\n

This town hall will be hosted by Tracy Malone and Amber Hinds.<\/p>\n

Tracy is the owner of a successful marketing company \u2013 CoWEBop Marketing. Her team has been building websites for small businesses for over 20 years. She happily shares her knowledge with the WordPress community as a co-organizer of the Boulder WordPress Meetup<\/a>.<\/p>\n

Amber is co-owner and creative director for Road Warrior Creative, a digital marketing agency in Fort Collins. She’s also an organizer for the Fort Collins WordPress meetup<\/a> and is wrangling volunteers as an organizer for WordCamp Denver this year.<\/p>\n

The town hall format lets you ask the hosts a number of questions on a specific topic. Feel free to ask anything related to marketing\u00a0& WordPress.<\/em><\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tFrom Chef to COO: Out of the Frying Pan and Into the Fire\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Chris Hinds<\/a> in Ballroom.<\/p>\t\t\t\t\t\t\t\t\t\t

When opportunity knocks, it doesn’t always take the form you would expect. In August of 2016, I left a decade-long career as a professional chef to become the COO and part-owner of a digital agency.\u00a0 This talk is for would-be entrepreneurs, career changers, and just about anyone else that is thinking about taking a leap. It’s about preparing for the worst, expecting the best and trying to break free of the future we write for ourselves.<\/p>\n

This talk is more than just a personal story.\u00a0 It’s a step-by-step guide through the transition of “employed,” to “self-employed,” and finally to “employer.” I’m not leaving anything out.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tFlexing Your WordPress Themes\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Tim Blodgett<\/a> in Events Lab.<\/p>\t\t\t\t\t\t\t\t\t\t

In January 2016, I started using flex box in most of the custom themes I was creating. I have been amazed at how simple it is to use and how helpful it can be.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tEverything You Need to Know About eCommerce Going Into 2017\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Kenn Kelly<\/a> in Events Lab.<\/p>\t\t\t\t\t\t\t\t\t\t

As consumer behavior changes so does eCommerce whether you’re a store owner or developer this talk will be packed with value for you. We’ll be looking at common misconceptions and pitfalls eCommerce as well as new things coming down the pipeline.<\/p>\n

Whether you develop or run a digital or physical eCommerce business and are doing memberships, subscriptions or simple products this talk will cover it all.\u00a0 Get prepared for the holiday season and 2017 with the latest to make the most of your WordPress eCommerce site.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\teCommerce Town Hall\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Pippin Williamson<\/a>, Caleb Burks<\/a> in Ballroom.<\/p>\t\t\t\t\t\t\t\t\t\t

Building a WordPress site is one thing \u2013 turning that site into a revenue-generating machine is another. This town hall will be hosted by Pippin Williamson and Caleb Burks.<\/p>\n

As a business owner, a lead developer for eCommerce software, and a shop owner, Pippin has unique insight on the landscape of eCommerce. He is the author of Easy Digital Downloads and a host of other plugins.<\/p>\n

As a WooCommerce Ninja at Automattic. Caleb can offer equally unique insights on eCommerce today. Caleb is a web developer and support professional.<\/p>\n

The town hall format let’s you ask the speaker a number of questions on a specific topic. Feel free to ask anything related to e-commerce. Here’s a few subjects that might come up:<\/em><\/p>\n