{"id":1449,"date":"2017-08-15T14:43:34","date_gmt":"2017-08-15T20:43:34","guid":{"rendered":"https:\/\/2017.denver.wordcamp.org\/?post_type=wcb_session&#038;p=1449"},"modified":"2017-08-16T09:56:09","modified_gmt":"2017-08-16T15:56:09","slug":"writing-a-non-sleazy-landing-page","status":"publish","type":"wcb_session","link":"https:\/\/denver.wordcamp.org\/2017\/session\/writing-a-non-sleazy-landing-page\/","title":{"rendered":"Writing a Non-Sleazy Landing Page"},"content":{"rendered":"<div>It&#8217;s pretty well-known that landing pages follow a psychological model designed to get people to do what you want them to do.\u00a0 But that doesn&#8217;t mean that they have to be manipulative.\u00a0 It&#8217;s possible to write meaningful sales and landing pages that market your product or service in ways that connect with your right people.\u00a0 Then, it&#8217;s the connection that sells, and not because you&#8217;re being coercive, but because you&#8217;re actually illustrating that you can be of service to them.<\/div>\n<div><\/div>\n<div>In this presentation, you&#8217;ll learn how to use compelling language that doesn&#8217;t manipulate people&#8217;s pain or fear, and how to close a sale on your website that you can feel good about.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s pretty well-known that landing pages follow a psychological model designed to get people to do what you want them to do.\u00a0 But that doesn&#8217;t mean that they have to be manipulative.\u00a0 It&#8217;s possible to write meaningful sales and landing pages that market your product or service in ways that connect with your right people.\u00a0 &hellip; <a href=\"https:\/\/denver.wordcamp.org\/2017\/session\/writing-a-non-sleazy-landing-page\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Writing a Non-Sleazy Landing Page&#8221;<\/span><\/a><\/p>\n","protected":false},"author":12956097,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1503783000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1381],"footnotes":""},"session_track":[13412],"session_category":[],"class_list":["post-1449","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-2"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8ogdw-nn","session_date_time":{"date":"August 26, 2017","time":"3:30 pm"},"session_speakers":[{"id":"1381","slug":"diane-whiddon","name":"Diane Whiddon","link":"https:\/\/denver.wordcamp.org\/2017\/speaker\/diane-whiddon\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/denver.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/denver.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/denver.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/denver.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/12956097"}],"version-history":[{"count":2,"href":"https:\/\/denver.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1449\/revisions"}],"predecessor-version":[{"id":1456,"href":"https:\/\/denver.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1449\/revisions\/1456"}],"speakers":[{"embeddable":true,"href":"https:\/\/denver.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/1381"}],"wp:attachment":[{"href":"https:\/\/denver.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1449"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/denver.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=1449"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/denver.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=1449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}