{"id":1852,"date":"2019-06-12T06:14:16","date_gmt":"2019-06-12T06:14:16","guid":{"rendered":"https:\/\/2019.denver.wordcamp.org\/?post_type=wcb_session&#038;p=1852"},"modified":"2019-06-18T21:19:17","modified_gmt":"2019-06-18T21:19:17","slug":"running-a-plugin-business-qa","status":"publish","type":"wcb_session","link":"https:\/\/denver.wordcamp.org\/2019\/session\/running-a-plugin-business-qa\/","title":{"rendered":"Running a Plugin Business Q&amp;A (60 min)"},"content":{"rendered":"<p>Attendees may be thinking of starting a plugin business. They may already have a business and want to break through to the next level. This talk is for them.<\/p>\n<p>In this talk, I will present for 15 minutes about the path I took to get where I am, and then I will take questions from the audience. At the end of this session, attendees will come away knowing more about what it takes to run a plugin business and how to address some of the challenges all plugin businesses face.<\/p>\n<p>Some of the topics I am prepared to discuss include:<\/p>\n<ul>\n<li>Going from idea to product:\n<ul>\n<li>Identifying and developing product ideas<\/li>\n<li>How to determine if your idea is good enough to be a product<\/li>\n<li>Getting started cheap<\/li>\n<li>Gathering feedback and building interest<\/li>\n<\/ul>\n<\/li>\n<li>Setting up a business:\n<ul>\n<li>Structure of the company<\/li>\n<li>Paying taxes<\/li>\n<li>Outsourcing and contracts<\/li>\n<li>Domains, hosting &amp; social media<\/li>\n<\/ul>\n<\/li>\n<li>Selling a plugin\n<ul>\n<li>eCommerce software<\/li>\n<li>Deciding on pricing<\/li>\n<li>Deciding on support models<\/li>\n<li>Payment processing options (pros and cons)<\/li>\n<li>Cart abandonment<\/li>\n<li>Churn<\/li>\n<\/ul>\n<\/li>\n<li>Providing quality plugin support\n<ul>\n<li>Is it hard give good support as a developer?<\/li>\n<li>What tools to use<\/li>\n<li>What to expect, in terms of support load<\/li>\n<li>Best practices, resources<\/li>\n<\/ul>\n<\/li>\n<li>Marketing &amp; branding your plugin\n<ul>\n<li>How to develop a brand<\/li>\n<li>Finding your voice as a brand<\/li>\n<li>Advertising &amp; Pay Per Click<\/li>\n<\/ul>\n<\/li>\n<li>Growing &amp; running a team\n<ul>\n<li>Company culture (hint: it&#8217;s you!)<\/li>\n<li>Project management<\/li>\n<li>Communication<\/li>\n<li>Scheduling<\/li>\n<li>Tools<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Attendees may be thinking of starting a plugin business. They may already have a business and want to break through to the next level. This talk is for them. In this talk, I will present for 15 minutes about the path I took to get where I am, and then I will take questions from &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/denver.wordcamp.org\/2019\/session\/running-a-plugin-business-qa\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Running a Plugin Business Q&amp;A (60 min)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9661764,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1564228800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1817],"footnotes":""},"session_track":[289],"session_category":[],"class_list":["post-1852","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-business"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pacPWN-tS","session_date_time":{"date":"July 27, 2019","time":"12:00 pm"},"session_speakers":[{"id":"1817","slug":"zack-katz","name":"Zack Katz","link":"https:\/\/denver.wordcamp.org\/2019\/updates\/speaker\/zack-katz\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/denver.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/denver.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/denver.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/denver.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/9661764"}],"version-history":[{"count":2,"href":"https:\/\/denver.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1852\/revisions"}],"predecessor-version":[{"id":2027,"href":"https:\/\/denver.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1852\/revisions\/2027"}],"speakers":[{"embeddable":true,"href":"https:\/\/denver.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/1817"}],"wp:attachment":[{"href":"https:\/\/denver.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1852"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/denver.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=1852"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/denver.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=1852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}