{"id":1496,"date":"2020-06-09T22:11:02","date_gmt":"2020-06-10T04:11:02","guid":{"rendered":"https:\/\/2020.denver.wordcamp.org\/?post_type=wcb_session&#038;p=1496"},"modified":"2020-06-25T23:37:09","modified_gmt":"2020-06-25T23:37:09","slug":"leveraging-faq-content","status":"publish","type":"wcb_session","link":"https:\/\/denver.wordcamp.org\/2020\/session\/leveraging-faq-content\/","title":{"rendered":"Leveraging FAQ Content to Expand Your Website\u2019s Results on Google"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"580\" height=\"327\" src=\"https:\/\/www.youtube.com\/embed?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent&#038;listType=playlist&#038;list=PLZNK8YuN1xqvLXtNaK7isBu3G4a9dtQ2u\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>Have you noticed that some snippets on Google include questions and answers? These websites get extra vertical real estate on www.google.com. As a result, click-through rates and traffic increase. And your brand\u2019s trust builds. In this session, we\u2019ll break down how to get these results for your website. It\u2019s actually pretty simple \u2014 identify which pages are ripe for FAQ content, use keyword research to identify relevant questions, draft answers, and publish the content with structure data. Lindsay Halsey will break this down into a step by step process.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you noticed that some snippets on Google include questions and answers? These websites get extra vertical real estate on www.google.com. As a result, click-through rates and traffic increase. And your brand\u2019s trust builds. In this session, we\u2019ll break down how to get these results for your website. It\u2019s actually pretty simple \u2014 identify which [&hellip;]<\/p>\n","protected":false},"author":13495169,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1593188400,"_wcpt_session_duration":0,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1436],"footnotes":""},"session_track":[26],"session_category":[],"class_list":["post-1496","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-marketing-content"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"June 26, 2020","time":"4:20 pm"},"session_speakers":[{"id":"1436","slug":"lindsay-halsey","name":"Lindsay Halsey","link":"https:\/\/denver.wordcamp.org\/2020\/speaker\/lindsay-halsey\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/denver.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/denver.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/denver.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/denver.wordcamp.org\/2020\/wp-json\/wp\/v2\/users\/13495169"}],"version-history":[{"count":2,"href":"https:\/\/denver.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1496\/revisions"}],"predecessor-version":[{"id":3596,"href":"https:\/\/denver.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1496\/revisions\/3596"}],"speakers":[{"embeddable":true,"href":"https:\/\/denver.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/1436"}],"wp:attachment":[{"href":"https:\/\/denver.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=1496"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/denver.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=1496"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/denver.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=1496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}