{"id":1570,"date":"2020-06-10T05:29:01","date_gmt":"2020-06-10T05:29:01","guid":{"rendered":"https:\/\/2020.denver.wordcamp.org\/?post_type=wcb_session&#038;p=1570"},"modified":"2020-06-27T19:13:56","modified_gmt":"2020-06-27T19:13:56","slug":"workshop-google-analytics","status":"publish","type":"wcb_session","link":"https:\/\/denver.wordcamp.org\/2020\/session\/workshop-google-analytics\/","title":{"rendered":"[Workshop] Making Google Analytics Work for You"},"content":{"rendered":"\n<p>3:40pm MDT  \u2022  <a href=\"https:\/\/2020.denver.wordcamp.org\/beta-workshops\/\">Watch \u2192<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"580\" height=\"327\" src=\"https:\/\/www.youtube.com\/embed?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent&#038;listType=playlist&#038;list=PLZNK8YuN1xqskADUztqtCKMz4TpDl03g_\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>Google Analytics. It\u2019s the tool every marketer has on their site and can maneuver around reports like channel, bounce rate and landing page. Now that you are collecting all the data, can you really say what you are doing with it? Are you leveraging pieces in Google Analytics to help make decisions around advertising budget, content creation and conversions? If the answer to any of that is no, this is the session for you as we take your Google Analytics data from \u201cnice to know that\u201d to an important tool influencing your decisions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>3:40pm MDT \u2022 Watch \u2192 Google Analytics. It\u2019s the tool every marketer has on their site and can maneuver around reports like channel, bounce rate and landing page. Now that you are collecting all the data, can you really say what you are doing with it? Are you leveraging pieces in Google Analytics to help [&hellip;]<\/p>\n","protected":false},"author":13495169,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1593272400,"_wcpt_session_duration":7200,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1407],"footnotes":""},"session_track":[25],"session_category":[],"class_list":["post-1570","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-beginner"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"June 27, 2020","time":"3:40 pm"},"session_speakers":[{"id":"1407","slug":"colleen-harris","name":"Colleen Harris","link":"https:\/\/denver.wordcamp.org\/2020\/speaker\/colleen-harris\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/denver.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/denver.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/denver.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/denver.wordcamp.org\/2020\/wp-json\/wp\/v2\/users\/13495169"}],"version-history":[{"count":3,"href":"https:\/\/denver.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1570\/revisions"}],"predecessor-version":[{"id":3897,"href":"https:\/\/denver.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1570\/revisions\/3897"}],"speakers":[{"embeddable":true,"href":"https:\/\/denver.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/1407"}],"wp:attachment":[{"href":"https:\/\/denver.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=1570"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/denver.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=1570"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/denver.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=1570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}