Keyword research is one of the most important foundational elements of SEO. SEO Content Strategist Matt Lacuesta shares his detailed approach to keyword research, which includes an emphasis on data and human intuition working in tandem with each other.
In this keyword research-focused session, you’ll learn:
- The basics regarding how keyword research impacts efforts with onsite SEO, backlink building, and technical SEO (website structure).
- Multiple different approaches to finding keywords, even if you’re struggling to find the right terminology to start your search.
- The importance of relevance and intent and how to create a content calendar that addresses searchers at various stages in the buyer’s journey.
- How to validate keyword ideas based on search volume and keyword difficulty.
- How to rank for more than one primary keyword by incorporating semantic keywords.
- How to effectively use keywords in content to properly signal Google.
- Various tools for doing keyword research, tracking rankings, and spying on the competition (including free and paid options).
- …and so much more!