Attendees may be thinking of starting a plugin business. They may already have a business and want to break through to the next level. This talk is for them.
In this talk, I will present for 15 minutes about the path I took to get where I am, and then I will take questions from the audience. At the end of this session, attendees will come away knowing more about what it takes to run a plugin business and how to address some of the challenges all plugin businesses face.
Some of the topics I am prepared to discuss include:
- Going from idea to product:
- Identifying and developing product ideas
- How to determine if your idea is good enough to be a product
- Getting started cheap
- Gathering feedback and building interest
- Setting up a business:
- Structure of the company
- Paying taxes
- Outsourcing and contracts
- Domains, hosting & social media
- Selling a plugin
- eCommerce software
- Deciding on pricing
- Deciding on support models
- Payment processing options (pros and cons)
- Cart abandonment
- Churn
- Providing quality plugin support
- Is it hard give good support as a developer?
- What tools to use
- What to expect, in terms of support load
- Best practices, resources
- Marketing & branding your plugin
- How to develop a brand
- Finding your voice as a brand
- Advertising & Pay Per Click
- Growing & running a team
- Company culture (hint: it’s you!)
- Project management
- Communication
- Scheduling
- Tools